Want more bookings this winter?

Maximizing Winter Enquiries and Bookings for Your Short-Term Rental

The winter months can be challenging for short-term rental operators, but they also present opportunities to attract guests seeking cozy getaways. To stand out and maintain high occupancy, it’s vital to implement strategies that make your property irresistible. Here’s what we do for our clients:

1. Showcase Your Property with High-Quality Photos

First impressions matter, especially in the colder months when guests are drawn to warmth and comfort.

Invest in professional photography to highlight your property’s cozy interiors and unique amenities, such as fireplaces, hot tubs, or scenic views.

Ensure your photos tell a story, helping potential guests envision their perfect winter escape.

2. Subtle but Eye-Catching Branding on OTA Listings

Your Online Travel Agency (OTA) listings are often the first point of contact for potential guests, so make them memorable.

Incorporate branded elements like a logo or consistent design colors that convey professionalism and trustworthiness.

Use subtle touches, such as a signature image style or a unique tagline, to stand out from competitors.

Focus on branding that complements the property without overwhelming or distracting the audience from your listing’s key features.

3. Leverage Google Business to Drive Direct Bookings

Creating a Google Business page is a game-changer for boosting direct bookings and saving on commission fees.

Set up a Google Business Profile with accurate details, including your website, contact information, and a booking link.

Add photos, guest reviews, and updates about seasonal offers or events to keep your profile engaging.

This makes it easy for guests to find and book directly with you, reducing reliance on OTAs.

4. Optimize Your OTA Titles and Descriptions

Your listing’s title and description can make or break a booking decision, especially in competitive winter markets.

Use your title to highlight features, e.g., "Cozy Cabin with Fireplace | Perfect Winter Retreat".

In the description, focus on what sets your property apart, such as proximity to ski slopes, holiday markets, or family-friendly amenities.

Keep the tone friendly and informative, and include winter-specific perks like complimentary hot chocolate, sleds for the kids, or heated outdoor spaces.

Final Thoughts,

By focusing on professional visuals, subtle branding, and effective listings, you can ensure your property thrives even in the off-season. Remember, small efforts to optimize your presence now can lead to big returns in guest satisfaction and bookings.

Would you like help designing branded visuals or crafting optimized OTA descriptions?