The Most Profitable Short-Term Rental Strategies in 2025

Written By deklan robinson

The STR industry is more competitive than ever. To maximize revenue in 2025, hosts must adapt to new trends and strategies. Here’s what’s working now.

1. Focus on Mid-Term Stays

More travelers, including remote workers and business professionals, are booking 30+ day stays. To attract them:

  • Offer discounts for extended stays

  • Provide workspace amenities (Wi-Fi, desks, office chairs)

  • List on platforms like Furnished Finder and Blueground

2. Target Niche Markets

Catering to specific guest types can boost occupancy. Consider:

  • Luxury rentals – High-end experiences for affluent travelers

  • Pet-friendly stays – A huge demand with fewer options available

  • Eco-friendly rentals – Sustainable properties attract conscious travelers

3. Implement Dynamic Pricing

Smart pricing tools adjust rates based on demand, maximizing revenue. Use:

  • Wheelhouse, PriceLabs, or Beyond Pricing

  • Competitor analysis to set competitive rates

  • Discounts for last-minute bookings to fill gaps

4. Enhance the Guest Experience

Higher ratings lead to more bookings. Improve guest experience with:

  • Personalized touches (welcome gifts, local recommendations)

  • High-quality linens, amenities, and professional photography

  • Streamlined check-in processes with smart locks and clear instructions

5. Expand Beyond Airbnb

Relying on a single platform is risky. Expand to:

  • Direct bookings via your website

  • Niche platforms like Plum Guide or VRBO

  • Social media and paid ads for more exposure

By implementing these strategies, you can stay ahead of the competition and maximize profits in 2025.

deklan robinson
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The Ultimate Guide to Scaling Your Short-Term Rental Business